Want more examples of successful converting content?
Check out my blog for examples from Starbucks on how they built their brand:
Do you ever get stuck on what to post or wonder if your content is going to optimize or convert? Does the constantly changing algorithm frustrate you because you feel like you’re back at ground zero?
Creating content doesn’t have to be a process and you can create an online presence that entertains or educates your community while inspiring actions such as purchasing from you or referring you to a friend.
In this video, I’m going to walk you through how to create social media content that builds trust with your customer so that they are excited to work with you and continue to be a part of your community.
0:54 What to Expect From Your Social Media Content
02:14 The Real Function of Social Media
02:53 Intention of Your Content
04:26 How to Use The Types of Content
05:53 Three Types of Content
06:34 Foundational Content
08:00 Promotional Content
09:28 User Generated Content
13:27 One Thing that Makes The Biggest Difference
Meet Ruoyun Xu Killian, human-centered Marketing and Business Advisor:
Ruoyun is on a mission to put the human experience back into marketing. For over the last 10 years Ruoyun, has advised businesses like BigCommerce, Serenity Kids, Slow North, Rebel Cheese, University of Texas Center for Sports Communication and Media to implement their sustainable human-centered marketing system so that they can continue to optimize and amplify their impact. She believes that if we learn to fundamentally reconnect as human beings within our businesses, we can create space for our society to explore a new common language built for the human species as a whole.
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