Experiment Cartography :: Building the Perfect Roadmap (Kenya Davis and Krissy Tripp)

You can do better than testing button colors, but how do you decide what to test when and what type of test to run? Roadmapping. This session teaches you to be the GPS navigator, helping your team optimize experimentation routes. On this journey you will identify how each path can drive desired impacts by turning a formidable trek into a series of attainable milestones.

Presented by Kenya Davis, Microsoft Digital Analytics & Planning Program Manager and Evolytics Decision Science Director Krissy Tripp.