Founder shares insight on human-centered approach to building businesses

Christian Madsbjerg, founder of ReD Associates, presented a talk on Observation and Listening as part of the Keller Center’s The Creative Mind and Leadership Lecture Series. Christian spoke to a crown of over 60 Princeton University students, faculty, and staff as well as interested community members. He discussed radical empirical research and a human centered approach to building businesses and strengthening companies’ impact. Introduction by Ken Anderson, Keller Center’s Visiting James Wei Professor of Entrepreneurship.