In the fourth installment of Upskilling in Tech, design guru Jason Goodwin sits down with host Chris Kluesener to talk about the modern world of ui and ux design, and how companies use design to market, sell, and manage their products and services in this new digital era.
Jason’s background has been in design for 20 plus years, mainly in the financial space, and has worked for companies like Eastern Bank, Manulife, General Assembly, and Fidelity Labs. His current role is Director of Experience Design at Takeda, a Japanese multinational pharmaceutical company – the largest pharmaceutical company in Asia and one of the top 20 largest pharmaceutical companies in the world.
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Timestamps –
0:00 – Intro to the Show
0:41 – Jason Goodwin, Director of Experience Design at Takeda, has been a Designer for 20+ Years – Mainly in the Financial Industry
1:15 – How Would You Define Design?
2:17 – Designers Are Gap Filers in the Workplace, Like Spackle
2:50 – Creating a Design Capability
3:45 – Understand The User’s Wants and Needs
6:10 – If You’re Looking to Switch Roles or Your Career, Design is an Interesting Place to Look
6:50 – UX Writers are Incredibly Important
7:30 – Breaking Down Design and The Roles Designers Play (UI, UX, Dev Ops)
11:15 – User Research is About Uncovering User Needs and Defining Problems to Be Solved
14:00 – Where Does Design Operations Come Into Play?
15:30 – Design Leadership is Operations
18:00 – Jason’s Career Journey and His Early Background in Printing
19:50 – Started Making Websites in the 90’s and Working in Multimedia
21:02 – Jakob Nielsen’s Philosophy and Development of Human Centered Design
23:00 – Chris’s Introduction to User Experience Design in Jason’s Lab
24:10 – Can Designers Take Negative Feedback?
26:00 – The More You’re Talking, The Less You’re Learning
29:30 – The Parallels Between Design Thinking and Star Wars
30:58 – Everyone on a Team is Making Design Decisions
31:20 – The Experience Exists in the Feedback Loop for the User
32:38 – Positive Friction – It’s a Trick
33:00 – Why are Prototypes Important?
34:50 – There’s an Input and an Output in UX & UI Design Between The User and the Product
38:00 – Reskillers and Career Switchers have One BIG Advantage In the Workplace
40:58 – Tips for People to Embrace and Excel in the Beginning Stages of a New Design Job
45:30 – Should Designers Learn How to Write Code?
47:18 – We are Headed into a World of Service Design
49:10 – Closing Out The Show
49:49 – Outro
Follow Jason
https://www.linkedin.com/in/jasonpricegoodwin
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https://www.workback.xyz
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