Digital services to date have primarily targeted large, profitable markets and sectors, and, as a result, vulnerable and marginalized populations are not typically engaged in the co-design of digital tools and technologies. Digital tools often fall short when they are designed for users, rather than with them. Human-centered design presents an opportunity to shift this paradigm for the development of digital tools and technologies.
This session examines the principles of human-centered design and how they can be used to create digital solutions that can better serve the complex livelihoods of smallholder households. We discuss why collaboration with potential users and local partners is essential for developing relevant products and services, how this creative approach to problem-solving is beneficial for both developers and potential users, and where human-centered design methods are being applied in agricultural development.
-Hannah Craig (moderator), CGIAR Platform for Big Data in Agriculture, Communications Deputy
-Diana Akrong, Google, User Experience Researcher
-Michelle Ng, International Water Management Institute (IWMI), Digital Innovations Analyst
-Luan Nio, IDEO.org, Senior Partnerships Lead
-Elisabeth Chin, Proximity Designs , Senior Service Designer
-Araba Sapara-Grant, DAI, Digital Specialist