UX (user interface) is not a technical term.
It is one of the most important aspects in any user-centered design.
The traditional approach to UX design by designers involves building hardware and software, which are usually very complex systems.
Google’s core values value simplicity and clarity at the heart of their operation and a smooth UX is no exception.
User experience is a key factor in user preference.
It determines how we use a product or service and how our behavior changes over time.
UX has been around for decades, but it is still not a well-known subject among businesspeople.
It can be defined as the “the process of designing and developing products and services for human beings”.
In the field of UX, there are several aspects to consider:
1) The design principles that determine the look, feel and interactive interface
2) User research methods like usability testing
UX is becoming increasingly important in the digital realm.
The digital sector as a whole is moving away from its traditional approach toward “marketing by design” and embracing UX principles.
A recent study by Nielsen says that one in three new businesses started today will use digital marketing tools such as content management systems (CMS) and CRM systems – which are all about user experience, integration with external software and data sources, usability testing – all these things can be considered UX tools.
Watch or listen to the entire episode to know a lot more.