McClelland's Iceberg Explained (visual thinking)

Iceberg model from McClelland
David McClelland uses an iceberg to show how behavioral change can be realized. Above the waterline is the tip of the iceberg. McClelland compares this to the visible behavior and knowledge of people. Most of the iceberg is below the waterline. Here are the unconscious and invisible beliefs, norms and values, characteristics and motives of people.

The components below the waterline of the McClelland iceberg model, such as beliefs, influence visible behavior and knowledge. They can have a strengthening or blocking effect. It is therefore important to look below the waterline in order to achieve behavioral change.

My video’s are to inspire and help to make verbal words more visual. In sketchnotes, flipcharts, graphic recording, etc..

U can use the visuals in meetings, presentations, documents or training. Or if you take sketch notes during college or a seminar.

👉 Instagram:

🔵 There are many ways you can use to enhance your visuals, such as frames, arrows, shadows, symbols, people, shadows, colors and, bullets. Simple drawings can make complex matters a lot more transparent. It’s basically like the quote says: “I hear and I forget. I see and I remember. …….”

The video’s on this channel are all about making things visual. For example in flipcharts, sketch notes, in graphic recording and (the most important) just for fun.

Benefits of visualization:

🔸 Images are clearer and easier to understand
🔸 Visualized information is easier to remember
🔸 Visualization promotes a better understanding of context and coherence