Personas vs Customer Segments vs Jobs to be Done vs… in UX

In this a tad more technical UX video, I’ll cover one of the most frequently asked topics in the design community: user target group definition toolkit. Typically in the research and design process demanded for personas, customer segments, empathy maps and jobs to be done (jtbd) aren’t all made to serve the same purposes or be used exclusively. Watch the video to understand the underlying need for these tools and how to use them in conjunction to achieve the best user experience outcomes.

🙌 If you like this video, you’ll definitely like what comes next;
SUBSCRIBE to this channel and don’t forget to share, like, comment:
Additionally, you can also join, get perks and support this channel as a member:

📚 Get Into UX Book:
🎒 Get 3 months free of the IDF Courses and Bootcamps (note this is an affiliate link that supports the channel):
👐 Design Squad UX community on Discord:
👕 Merch:
📩 Newsletter:

#ux #personas #userexperience