SOCAP21 – Behavior Change Design for Sustainable Development

SOCAP21 – At The Intersection of Money and Meaning
October 18-20, 2021

The Sustainable Development Goals, and the organizations addressing them, are asking individuals, businesses, and governments to change their behaviors. Understanding human behavior and defining behavioral challenges and barriers is therefore essential to building successful products and services aimed at advancing achievement of SDGs. In this interactive workshop, participants will learn the basics of designing for behavior change, gaining practical skills that can be applied to improve the impact of their programs, services, or fundraising initiatives.

Olga Elizarova, Founder and Behavior Change Designer at Play Collaborate Change
Dustin DiTommaso, SVP Behavior Change Design at Mad*Pow