Hajj Flemings, CEO/Founder of Brand Camp University
Deborah Parizek, Executive Director, Henry Ford Learning Institute
You’ve decided that your mission is to improve the quality of life in your community by starting a profit-making business. Where do you begin? How do you assess what the community needs? How do you focus on an important need and convert that into a business opportunity? How do you design the business, and the product, in a way that is most attractive to the community members?
Objective: Define the tools and methods available to urban entrepreneurs to perform effective community engagement and “human-centered” design.