So many companies that we work with will think of a really compelling business goal, a new technology that’s emerging, what’s viable from a business standpoint, possible from a technology standpoint, and what’s desirable from the customer’s standpoint. Human-centered design is designing around a human being. So we start by really knowing who is your customer and we’re going to try to understand what are their drivers, what are their pain points, what do they aspire to, what’s not working about the current customer experience, and let that drive what we make you.
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