In this chat, Anita Siek from Wordfetti (copywriting agency) shares her insights into how you can leverage the power of Human Centered Design Thinking in your business.
Links
FREE DOWNLOAD (7 Copy Hacks To Convert More) – https://bit.ly/3sDcdPo
Anita Siek – https://www.instagram.com/anitasiek/
Worfetti – https://wordfettigroup.com/
Brandfetti – https://plinkhq.com/i/1464154049?to=page
Chapters
00:00 – Want To Increase Conversions?
1:36 – Anita Siek & Wordfetti Background
4:53 – Marketing and Sales are a Conversation
5:59 – Not Just Features and Benefits
9:55 – What is human centred design and design thinking
14:45 – How to Validate an Idea
17:35 – Testing Marketing Messages
22:32 – 5 Ways To Implement Human Design
22:38 – 1. Define the actual problem
23:11 – 2. Pay Attention
24:00 – 3. How Do They Consume Content
24:40 – 4. Write For The Eyeballs
25:20 – 5. Experiment & Refine
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Hi, I’m Kate Emiley. I’m a content strategist and a self-confessed coffee snob with an obsession for helping small businesses create epic content.
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#humancentereddesign #marketingstrategy2022 #wordfetti
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