Why Human-Centered Design Matters (even more today)



The human-centered design process can be a vehicle to drive meaningful and sustainable innovation that improves the human experience.

This is a short clip of my talk at OCBC Campus in support of Singapore’s SkillsFuture initiative, and I shared three reasons why companies need to build design capability in the era of the innovation imperative.

1. HCD directs our focus to people and the human experience
2. It can equip the organization with the right tools and mindset to enable human-centric innovation
3. It’s learnable.

For a full article, visit www.designful.co

This is a short clip of my talk at OCBC Campus in support of Singapore’s SkillsFuture initiative.

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