WWJ NO 106 – “Data Delusions: How Math, Metrics, and Analytics Can Mislead Us” David Phillips



In the age of Big Data, we rightly understand that meaningful insights can be derived from metrics and analytics. However, like any other strength, we can and often do overplay our reliance on data, sometimes with tragic consequences. In this session, we’ll explore how we might help our organizations and clients find the balance between data, metrics, and Human-Centered Design.

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